Opening the Door — First Steps

thDid you know that fundraisers find the task of the discovery call even more difficult than asking for a gift? It’s true, according to an Association of Fundraising Professionals poll conducted in March-April 2011. 25 percent of the respondees found calling on a prospective donor to be most difficult, while only 18 percent said the “ask” was most challenging. This statistic is not a surprise to me. If you have never met the person before, the “fear of the unkown” can loom large. I personally think that many fundraisers are starving for ideas about how to start the relationship. It never easy to create a bond with someone who is basically a complete stranger. That’s why I wrote “Opening the Door to Major Gifts: Mastering the Discovery Call,” a new book that will soon be published by Charity Channel Press (watch this space for information about the book release). In the book you will learn ways to smoothly “warm the cold call” so the introduction will seem much more natural. I’ve successfully used the techniques to qualify hundreds of prospective major gift donors, so if you are looking for a solution perhaps you will want to check it out. Happy fundraising!

Published in: on April 8, 2013 at 6:10 pm  Leave a Comment  
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